Expansion

Maximising ROI For Businesses

Expansion

Maximising ROI For Businesses

Sponsorship Isn't A Donation

Clubs struggle with brand responses by contacting too many at once, asking for money too soon, and lacking real value—making it feel like a donation, not a partnership. SNAP suggests targeting multiple businesses within the same industry to:

Identify Objectives

Outline ROI

Create Urgency

Similar businesses want the same thing—use their goals in your sponsorship discussions.

Understand your value. How many of your members may buy their product or service?

It's likely businesses in your area have competition. Use this to your advantage.

Follow on to gain a further understanding on the Expansion Phase strategy:

Identify Objectives

Similar businesses want the same thing—use their goals in your sponsorship discussions.

Outline ROI

Understand your value. How many of your members may buy their product or service?

Create Urgency

It's likely businesses in your area have competition. Use this to your advantage.

Follow on to gain a further understanding on the Expansion Phase strategy:

CRM Tool

Upload potential sponsors, showcase ROI, and contact targets—all in one place.

SNAP Tip: There is no right industry to contact first. Identify what you're missing and get after it.

CRM Tool

Upload potential sponsors, showcase ROI, and contact targets.

SNAP Tip: There is no right industry to contact first. Identify what you're missing and get after it.

Social Sharing

Once you have emailed your potential sponsors use social media to follow-up with them.

SNAP Tip: Use the automation tool to create recurring posts over the coming weeks/months.

Social Sharing

Once you have emailed your potential sponsors use social media to follow-up with them.

SNAP Tip: Use the automation tool to create recurring posts over the coming weeks/months.

Social Media Template

Use this template to showcase ROI and tag businesses in the comments sections of your posts.

Template

Example

The average [Service] costs [Amount].

[Club Name] has [Figure] members.

#Local[Industry] could be great partners. Imagine just 10% of our [Figure] members using your services - that’s [Figure] [Service].

[Figure] [Service] at [Charge] = [Amount] in potential ROI.

Explore our sponsorship opportunities here: [SNAP Profile Link]

[Tag Businesses]

#TeamSNAP

The average MOT costs £54.

Big Town FC has 500 members.

#LocalMOTGarages could be great partners. Imagine just 10% of our 500 members using your services - that’s 50 MOT's.

50 MOT's at £54 = £2,700

in potential ROI.

Explore our sponsorship opportunities here: www.snapsponsorship/bigtownfc

@Garage1 @Garage2 @Garage3

#TeamSNAP

SNAP Tip: The more sponsors you tag the more urgency you will create.

Social Media Template

Use this template to showcase ROI and tag businesses in the comments sections of your posts.

Template

The average [Service] costs [Amount].

[Club Name] has [Figure] members. #Local[Industry] could be great partners. Imagine just 10% of our [Figure] members using your services - that’s [Figure] [Service].

[Figure] [Service] at [Charge] = [Amount] in potential ROI.

Explore our sponsorship opportunities here: [SNAP Profile Link]

[Tag Businesses]

#TeamSNAP

Example

The average MOT costs £54.

Big Town FC has 500 members. #LocalMOTGarages could be great partners. Imagine just 10% of our 500 members using your services - that’s 50 MOT's.

50 MOT's at £54 = £2,700

in potential ROI.

Explore our sponsorship opportunities here:

www.snapsponsorship/bigtownfc

@Garage1 @Garage2 @Garage3

#TeamSNAP

SNAP Tip: The more sponsors you tag the more urgency you will create.

Social Media Comments

Check out the image below to see an example of social media tagging. This will create urgency, due to fear of missing out, and is a great way to engage potential partners.

SNAP Tip: Use various platforms like Facebook, Instagram, X, and LinkedIn to broaden your reach.

Social Media Comments

Check out the image below to see an example of social media tagging. This will create urgency, due to fear of missing out, and is a great way to engage potential partners.

SNAP Tip: Use various platforms like Facebook, Instagram, X, and LinkedIn to broaden your reach.

Land & Expand

Secured a sponsor? Now identify their contacts/suppliers/clients to create warm leads. E.g. an Estate Agent could refer you to Mortgage Advisors, Removal Companies, Home Insurance Providers etc.

Subject: Thank You & Sponsorship Opportunities

Hey [Sponsor Name],

Thank you for sponsoring [Club/Organisation Name]! We’re thrilled about this partnership and eager to support your commercial goals.

Given the success of your sponsorship, we’d appreciate you sharing our other opportunities with your network. This can be mutually beneficial—e.g., an Estate Agent referring us to a removals company.

More details: [SNAP Profile Link].

Thanks again for your incredible support!

Kind regards,

[Club Name]